From research development to marketing, understanding what your community is talking about early on through social listening can help a brand to deliver the types of products that resonate with their community. From a marketing perspective those same tweets, or posts can also play a crucial role in driving the strongest and most authentic brand advocacy.
TSA lines. Missed connections. Bad muzak. Overpriced food. For most people, the word “airport” doesn’t conjure up images of a place you’d want to spend more time than absolutely necessary. It’s a means to an end, a point on the way to vacation in Hawaii or a ski trip in Whistler.
If you’ve been craving a burger with a little ethics, Burger King is rolling out their new Impossible Whopper at Bay Area locations. Mimicking the actions of other fast food chains, Burger King has jumped on the fake meat bandwagon with the hefty goal to have the Impossible Whopper at all their 7,200 restaurants by end of this year. The trial period (in St Louis area BKs) saw an 18 percent higher foot traffic than the chain’s national average.
25 years ago, one music video helped recover 21 missing children. In the late 1990s, The National Center for Missing & Exploited Children (NCMEC), Soul Asylum, and director Tony Kaye created the ground-breaking “Runaway Train” music video, which featured images of actual missing children in the United States. If one music video could help recover 21 missing children, how many can we bring home with the power of new technology and social media?
Who is VCCP? They are the agency we joined in 2016. We had chosen to not engage with various holding companies that had approached us. But these guys were different. They were like-minded souls from across the Atlantic looking for a North American partner. While we had set up as “professionals in the industry formerly […]
This past weekend Avengers: Endgame did $1.2 billion in sales, making it the biggest global opening ever. Not only did it break records, but it also proved that couch-viewing has yet to fully usurp the theater. This past winter, box office revenue hit an 8-year low, so the massive success of Endgame demonstrates that the movie theater experience isn’t dead yet.
Retail is in the midst of a transformation with shifting consumer behaviors and emerging retail trends such as cashierless checkout, and digital only stores having become popular. The social aspect of shopping is also evolving to encourage interaction and conversation digitally. The newest trend that is emerging with this shift is livestream shopping.