eMarketer recently shared results from a 2018 study on the power of influencer marketing on building brand awareness, affinity, and revenue. The study, conducted by Influencer Intelligence and Econsultancy, asked marketers how influencers supported their marketing strategies.
It seemingly all started last week with a now-deleted tweet from Twitter user Wanda Maximoff about the dangers of the “Momo challenge.” It described a frightening bird-like woman with bulging eyes who encourages children to kill themselves or commit violent acts through the messaging service WhatsApp, or appears in the middle of YouTube videos aimed at children, like Peppa Pig.
Meet TikTok, the short-form video app that has Vine lovers feeling very nostalgic. Often described as a lip-syncing app, TikTok is best known for its act-out memes backed by music and other sound clips (think #InMyFeelings challenge). The app has skyrocketed in popularity and was the #1 most-downloaded app on The App Store in 2018. In December alone it gained 75 million new users. What makes it stand out from Instagram and Snapchat? In terms of features, it has an impressive suite of video-editing tools. But more than than that, the tone of the app feels different than that of other social platforms.
It’s post-Super Bowl week, so we could do a wrap-up of the biggest Big Game moment, but we can sum it up with a resounding ¯\_(ツ)_/¯. One of the most decidedly mediocre and meme-worthy moments was Maroon 5’s half-time show, which New York Times described as “a performance that was dynamically flat, mushy at the edges, worthy of something much worse than derision: a shrug”.
Wellness, or “self-care,” has been a hot category over the past couple years that has been dominated by women. Now Hims, “the Glossier for dudes,” is bringing men into the conversation. Their hero products? Treatments for baldness and erectile dysfunction. So a tall order for the brand: normalizing men’s health issues and getting them to be proactive about it. But last week the brand raised an additional $100M in funding, officially entering the unicorn club.
Have you ever felt tingles at the base of your neck when you hear someone speak in a soothing tone? Or, perhaps felt instant relaxation when someone inadvertently tapped their nails on a glass of water? Then you’ve probably experienced ASMR, or autonomous sensory meridian response.
Two weeks into 2019, we already have the year’s first viral trend. The 10 Year Challenge (also dubbed the #2009vs2019 or #HowDidAgeHitYouChallenge) lets you flex your nostalgic/narcissistic muscles by placing a photo of you 10 years ago next to a photo of you today, documenting the glow up since your awkward years. Or, in the case of celebrities like Jessica Biel and Kevin Hart, the lack thereof.
Christmas time is full of family, friends, eggnog, and binge watching. This past holiday season Netflix released Black Mirror: Bandersnatch an interactive film that lets the viewer choose and to a degree control the narrative of the film by choosing between different actions that would appear on the screen. While Bandersnatch is by no means Netflix’s first interactive content, this film does help to shed some light on new data mining practices that are emerging.
Earlier this year, I rode from SF to LA in the AIDs/LifeCycle with 3,000 other riders and volunteers, many of who are affected by, or live with, HIV/AIDs. The purpose of the ride is twofold; to raise money for incredibly important HIV/AIDs research, and challenge misperceptions and stigma that still exist of HIV/AIDs.