Christmas time is full of family, friends, eggnog, and binge watching. This past holiday season Netflix released Black Mirror: Bandersnatch an interactive film that lets the viewer choose and to a degree control the narrative of the film by choosing between different actions that would appear on the screen. While Bandersnatch is by no means Netflix’s first interactive content, this film does help to shed some light on new data mining practices that are emerging.
Earlier this year, I rode from SF to LA in the AIDs/LifeCycle with 3,000 other riders and volunteers, many of who are affected by, or live with, HIV/AIDs. The purpose of the ride is twofold; to raise money for incredibly important HIV/AIDs research, and challenge misperceptions and stigma that still exist of HIV/AIDs.
A recent survey found 43% of Americans are decorating for Christmas before Thanksgiving. For all the Thanksgiving fangirls out there, cover your ears: the Thanksgiving holiday seems to be losing more market share--and respect--every year.
Last month, YouTube began showing free, ad-supported movies. The platform started to offer titles such as “Legally Blonde” and “Terminator” in its movie section, where full length movies have been available for rent or purchase since 2011. This is the first time, however, that users can watch movies for free in exchange for commercial breaks. According to MediaPost, most of the videos feature around 10 ad breaks.
This week, Nike opened a new flagship store in New York, and it’s much more than Frees and Flyknits. The six-story store has been designed for the smartphone shopper, with the retail experience revolving around customers’ phones. To get the most out of the store, shoppers are prompted to download the Nike app, which lets them have clothing delivered to a dressing room, schedule in-store appointments with Nike stylists and – like the Amazon Go stores which are starting to pop up across the US – check out via their phones.
Two uplifting takeaways from last Tuesday to chew on: It was the highest turnout for a midterm election in 50 years and the first time turnout topped 100 million (NYT). In Texas, more people voted early in this election than voted — total — in 2014.
Alexis Lovett, Director of Marketing at M/H VCCP, made her way to Orlando a few weeks ago to attend the 2018 ANA Masters of Marketing week. Aside from enjoying the balmy weather, here are her top three takeaways: 1. The in-house trend is real, but one size doesn’t fit all. 78 percent of client-side marketers […]
We’ve been deeply questioning our relationship with social media lately. The infatuation phase has worn off and it feels like almost every day a thought-leader is publishing an article shedding light on some new facet of it’s insidious nature – it’s as addictive as gambling, robs us of precious real world moments and pits us […]
Posting Instagram sponsored content is the hot new summer job for teens By: Jessy Baer When you think back to your summer job growing up chances are memories of babysitting, scooping ice-cream and lifeguarding come to mind. But the times they are a changing – this summer thousands of teens opted out of these old-fashioned gigs […]